Go Beyond Basic Conversion Numbers.
Conversions aren’t insights. They’re just numbers. What made that customer raise their hand the first time? What helped them overcome their doubts? What convinced them that you were the right choice?
There’s so much to know about your customers—but you won’t find the insights you need in your raw marketing data. It’s the connections and correlations between the data that really matter.
CRAVE consolidates all your marketing data and presents it to you as a single, intuitive campaign score. You can then drill down to see the effect each campaign had on conversion, retention, acquisition, value, and engagement—and get the actionable insights you need to drive improvements.
Track the Customer Journey Across Channels
Your customer gets an email about a sale you’re running. They don’t click through to shop on your website. Your campaign data records them as a non-conversion. What the numbers aren’t telling is that the email compelled your customer to come into your retail store and make a major purchase.
CRAVE Metrics helps you understand the entire customer journey by tracking every action your customers take. You end up with a complete view of what really drives conversions and how your channels are contributing.
Attribute Each Conversion to the Right Set of Campaigns
CRAVE Metrics helps you spread the credit around by attributing a share of each conversion to every channel the customer touched. But unlike other solutions, we don’t stop measuring results after that first conversion. Your best customers will go on to make many purchases over the lifetime of the relationship. CRAVE will continue to track their journey, providing you with continual insights and painting a fuller picture of their evolving behavior.
Leverage CRAVE’s directive intelligence to take forward-based action to provide immediate improvements in campaign performance and ROI on invested marketing dollars.
For the Savvy Marketer
• Easy to use SaaS platform.
• Connect customer journey data across platforms.
• See the true value of your campaigns.
• Pre-test different spend scenarios.
•Generate executive-level PowerPoints.
See CRAVE Metrics In Action
We help you achieve an unprecedented understanding of your customer’s journeys while providing meaningful insight to help you act with confidence.
See how CRAVE can transform your marketing today.